Project

VB Raw

Discipline
Branding
Packaging
Identity
Logo

Client

Australia’s best known beer brand VB is dating back to the 1890s. Recently they made a move into the youth market with a new low carb beer, VB Raw.

Solution

VB Raw is a new uncompromising beer focusing on the emerging low-carb beer market. Maud completed the successful launch of the brand naming, identity and art direction and implementation across all aspects of the brand including logo, packaging, photography and styleguides.

Credits
Designed at Maud

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Behind the Scenes

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