Project

Dom Pérignon

Discipline
Advertising
Print
Digital
Website

Client

Dom Pérignon was slowly loosing their place as the most prestigous champagne in the world. To be a true luxury brand, you need to become more than a champagne, you need to be an icon.

Solution

We created a full 360° campaign that celebrated the ”Power of Creation” through a collaboration with David Lynch, a HTML5 mobile and tablet friendly .com. Further more, three unique events. We invited the compositor Alexandre Desplats, pianist Lang Lang and set designer Bob Wilson to create a very special event at Chateau Versaille.

Credits/Info
Created at SID LEE
Copywriter: Johan Jeanson
Digital AD: Martin Westberg
Winner of FWA

Videos
David Lynch “Making of”
David Lynch LA event
Hautvillers Abbey
Versaille Event

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